The Carbon Trust Appoints Collective as Global Digital Media Agency of Record

An expert trusted guide to Net Zero, the Carbon Trust has appointed digital media and website agency Collective as its global digital media agency of record, following a competitive three-way pitch. 

Collective will now run campaigns globally to raise awareness of the Carbon Trust as well as redevelop their digital platform to support the organisation’s global strategy. Collective has been appointed to the business due to its integrated global communication approach, a key asset as the Carbon Trust grows its impact across Europe, Asia, Latin America and Africa, and based on Collective’s deep understanding of audience needs, motivations and requirements that will help stakeholders transition to Net Zero.

The Carbon Trust has been pioneering decarbonisation for 20 years. Drawing on a network of over 300 international experts, it supports businesses, governments and organisations on their journey to Net Zero. From target setting, assurance and footprinting, to policy advice, strategy setting and program delivery, seeking smarter ways to turn intent into impact.  

Chris Shadrick, strategy partner at Collective, said: “The Route to Net Zero can be stressful, emotional and time consuming, but the Carbon Trust can guide you to make it easier. We will be helping to show more organisations why this is the right step forward and how the Carbon Trust can support them. As an agency, sustainability and carbon efficiency is a passion point of ours, and we are delighted to be working with the Carbon Trust to grow their global awareness and to create a unified, personalised digital experience, helping organisations on their journey. This is a hugely exciting win for us.”

Natalie Morris, global media and communications lead at the Carbon Trust, said: “As we enter an exciting new phase of global impact expansion, we are delighted to be working with Collective based on their full-service digital offering, international capabilities, and passion for sustainability. We look forward to partnering with them on our mission to accelerate the move to a decarbonised future.”