Volvo has been building cars in Sweden for 85 years. The country – its nature, its climate and its culture is a vital part of Volvo's DNA. And Volvo is a vital part of daily life in Sweden.
Despite fierce competition Volvo still keep almost 20% of the Swedish market. It's really the car that keeps the country rolling. It's the national car – the thesis behind what this campaign is all about.
Danish director Martin de Thurah shot the film. The production company was Bacon in Copenhagen.
View the spot below:
Swedish photographer Peter Gehrke shot the stills for print, outdoor and digital.
Agency: Forsman & Bodenfors
Art director: Andreas Malm, Staffan Lamm, Mikko Timonen
Copywriter: Filip Nilsson, Fredrik Jansson
Account director: Anders Bothén
Account manager: Martin Johansson
Agency producers: Åsa Hammar
Director: Martin de Thurah
Photographer: Peter Gehrke