The Car that keeps Sweden rolling

Volvo has been building cars in Sweden for 85 years. The country – its nature, its climate and its culture is a vital part of Volvo's DNA. And Volvo is a vital part of daily life in Sweden.

 

Despite fierce competition Volvo still keep almost 20% of the Swedish market. It's really the car that keeps the country rolling. It's the national car – the thesis behind what this campaign is all about.

 

Danish director Martin de Thurah shot the film. The production company was Bacon in Copenhagen.

 

View the spot below:

 

 

Swedish photographer Peter Gehrke shot the stills for print, outdoor and digital.

 

Credits

 

Agency: Forsman & Bodenfors

Art director: Andreas Malm, Staffan Lamm, Mikko Timonen

Copywriter: Filip Nilsson, Fredrik Jansson

Account director: Anders Bothén

Account manager: Martin Johansson

Agency producers: Åsa Hammar

Director: Martin de Thurah

Photographer: Peter Gehrke