Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Cans Are Out There

Creative 0 Add to collection

The Red Bull Editions

The Cans Are Out There

 

Over the course of the last few months, Red Bull has been in the process of globally launching their first new flavor extensions: The Blue Edition, The Red Edition and The Silver Edition. 

 

Supporting the launch of these new flavors to the world, rehabstudio conceived of and created a fun, new online experience allowing users to search for The Editions in giant detailed murals by commissioned artists.  The latest of these experiences just launched in Switzerland.

 

Featuring localized landmarks and cultural phenomena per country, users can scroll around the image, zoom in and out, and the search for the different cans hidden within. Once they find all three flavors, Red Bull awards them with a sample. 

Creating these giant custom illustrations are globally renowned artists such as Berlin-based Peachbeach for the latest launch of the Swiss site; for Portugal, the initial hand draw was by Ricardo Drumond and the digital illustration by Lucia Ferro, both from agency WHO; Petros Xristoulias in Greece; and more.

 

A few helpful links: the latest Editions’ campaign for Switzerland (French and German sectors), plus the other recently launched localized sites: Portugal, Greece, United Emirates, with more to come.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Thu, 11 Jul 2013 02:51:06 GMT