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The Canadian Cancer Society Taps Lowe Roche to Develop New Event

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Assignment includes delivery of integrated signature fundraiser

The Canadian Cancer Society Taps Lowe Roche to Develop New Event

After an exhaustive review involving forty of Canada's top agencies, Lowe Roche and IPG sister agencies Lowe Profero and UM have been tapped to develop a new fundraising solution to benefit the Canadian Cancer Society.

The assignment includes the delivery of a fully integrated signature fundraiser– including approach, strategy, creative, media, traditional advertising, digital marketing, and PR.

“Lowe Roche came to the table with a new way of framing the conversation around cancer that opens up a new approach to fundraising for us;” said Lesley Ring, Vice- President Development & Marketing, from the Canadian Cancer Society. “This is a strategically pivotal initiative for us; we needed an integrated leader with a history in delivering award winning creative and strategy in a space that has become increasingly competitive. Both Lowe Roche and UM have impeccable track records in developing distinctive concepts that deliver results”

“As soon as we started working on this it became evident that this is something we just had to do. Everybody wanted to work on this pitch! We have been incredibly fortunate to work with amazing brands in the health and wellness space, both on the charitable and commercial side of things and we are honoured to be able to leverage that experience and enthusiasm for such a significant cause.” Monica Ruffo, CEO at Lowe Roche.

“It was amazing to collaborate with Lowe and the Canadian Cancer Society on this game-changing fundraising initiative. The momentum behind it was evident even during the pitch process and we can’t wait to see the impact it will have in market.” Helen Galavis, VP at UM.

Lowe Roche has recently won a number of awards for their work in the health and wellness categories, including a  Silver Lion (2013) and a 2014 Effie for their work with the Heart & Stroke Foundation.

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Categories: Charity, Corporate, Social and PSAs

MullenLowe U.S., Thu, 12 Jun 2014 11:02:26 GMT