The Butler Bros Hires Craig Crutchfield as Design Director

The Butler Bros brand studio is adding Craig Crutchfield as a design director. Crutchfield hit the ground running on March 7 to work on the College Board, Clif Bar Family Foundation, Tequila 512 and Real Ale Brewing Company accounts. 

Crutchfield began his design career in Nashville during the 1990s country music’s renaissance, during which time he created album covers for artists like Ricky Skaggs on labels ranging from Asylum to Capitol, Mercury and Sony. For the past 13 years, he’s served as lead designer and art director at Austin-based shop McGarrah Jessee, where he led brand design for Whataburger, conceived packaging for Shiner Beers and developed business communications for Frost Bank.

“Craig is a leader and a maker who comes to us from a highly respected agency – we are thrilled to have him,” said Marty Butler, founder and creative chief at The Butler Bros. 

Absolutely passionate about quality design, Crutchfield thinks the world needs more of it—printed, posted, canned, bottled, boxed, moving in film, and just about everywhere else you can imagine.  

“I wanted to join The Butler Bros because they create outstanding work, team up with great clients and focus on making the world a better place,” Crutchfield said. “And that sounds like a whole lot of fun.”