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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The Business Card You Will Not Discard

15/04/2014
39
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Cheil OpenTide convinces the China population to delve into online lottery

As the first digital lottery company in China, 500.com aims to provide a non-traditional platform to sell lottery tickets. In China, however, citizens are used to buying lottery tickets in stores, thus many of them disregard the online lottery platform which 500.com provides.

The challenge is how to get traditional lottery ticket buyers to switch to online lottery?

The idea is to give a business card which will not be discarded anymore.  Our concept was to design a practical and innovative type of business card for 500.com.  Aside from 500.com staff details, embedded in the card is a group of lucky numbers hidden. When the person peels off a dotted line, the group of real lottery numbers is revealed and they are instantly eligible for 156 lottery draws (within this year 2014) to win up to RMB300 million dollars. In addition, by scanning a QR code at the back of the business card, customers can download the 500.com mobile app which can check lottery results offer other types of lottery games. When the candidate wins the prize, he/she can directly contact the account service information to claim the prize money.


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