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The Bureau: XCOM Declassified Final Trailer

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Team One launch last instalment of campaign

The Bureau: XCOM Declassified Final Trailer

While typical video game advertising is done with CG animation, Team One took a different approach through the emotional power of film, and created a series of seven live action shorts set in 1962 during the height of the Cold War. Over the course of five months, the films were released to unfold a story line that pulled the viewer along by challenging them to read between the lines and piece together clues.


You can see all the previous films here. 

The final chapter, “The Aftermath,” takes gamers through a journey of all previous films, tying them together in the aftermath of a climatic battle in small town America. It resolves the questions raised over the five-month campaign while saving the most tantalizing answers for those who play the game, which will be available in stores on August 20. 



Client: 2K  

Ad Agency: Team One

Chief Creative Officer: Chris Graves

Executive Creative Director: Alastair Green

Associate Creative Director: Phil Henson

Copy Writer: Patrick O’Rourke

Account Executive: Drew Porter

Account Director: Nathan Smith

Producer: Jenny Valladares

Art Director: Nicky Veltman

Executive Producer: Sam Walsh

Production: Recommended Media

Director: Henry Hobson

Executive Producer: Phillip Detchmendy

Line Producer: Stephanie Scire

DP: Adam Kimmel

Edit: Editor: Gabe Diaz

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Team One, Tue, 13 Aug 2013 12:32:05 GMT