The Brooklyn Brothers
Fri, 17 Apr 2020 12:28:50 GMT
Global earned-first advertising agency, The Brooklyn Brothers, has won a competitive pitch to become Photobox’s global strategic and creative agency, leading the entire integrated account for the online photo printing specialist.
The Brooklyn Brothers will lead all creative and strategic development for a new long-term global brand platform. This will cover Photobox in the UK and France and its market-specific brand Hofmann in Spain. Brooklyn Brothers will help the brand rise above the noise in a competitive category and earn a place in culture. This will include earned-first advertising and all integrated comms. The appointment comes into effect immediately.
Commenting on the appointment, Jo Lavender, brand and marketing director, Photobox, said: “We’re on a mission to reach a younger consumer audience, building a longstanding connection with the Photobox brand. In The Brooklyn Brothers, we have found a partner who matches our ambition for this exciting new chapter for the brand.”
“Their unique earned-first approach paired with strategic excellence and bold creative made them really stand out in a competitive group. We are thrilled to begin working together.”
Photobox is an online photo printing specialist, founded in 2000 and is now a £170m business selling personalised photo books and products across more than 10 markets, predominantly in Europe. Over the past 20 years, Photobox has established itself as a much-loved consumer brand making photo-personalised gifts and mementoes, captured from the special and precious memories made and shared with loved ones.
Jillian Reedy, joint managing director of The Brooklyn Brothers, added: “We’re always on the hunt for business challenges that let us go straight to the heart of culture and this one certainly fits the bill. Photobox exists to celebrate our connections with friends and loved ones – something that couldn’t be more apropos, now and in the future. We are excited to join this ambitious marketing team in bringing the brand to a new audience we know will come to love Photobox, just like we have.”
The pitch was handled by Ingenuity London’s increasingly popular intermediary division and it marks the first major advertising pitch win, to have been conducted in a virtual environment from almost start to finish!
Duncan Wood, managing partner at Ingenuity London, added: The flexibility of the Photobox team and the agencies involved was something everyone should be proud of. In many ways, how we ended up managing the process may have brought the clients and agencies closer than ever. A lot is spoken about ‘changing the pitch process’ – Ingenuity just flexes to what’s needed.
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