The Brooklyn Brothers has appointed Tracey Barber as their global head of brand. Barber joins the management team responsible for driving the agency’s reputation and new business. She is returning from maternity leave and starts with immediate effect.
Barber was previously managing partner at Ogilvy responsible for new business and marketing. She spent eight years working alongside Annette King and Jo Coombs to build the customer engagement brand OgilvyOne. During her tenure, the business was awarded Campaign's 'Agency of the Year' for three consecutive years.
Barber played a pivotal role in managing and winning a range of integrated, customer engagement, content and digital pitches at Ogilvy including: British Airways, British Gas, Nestlè, Philips, Vodafone, TJX, EY, Drinkaware, Public Health England, Unilever, Land Rover and Barclays.
On her appointment Barber commented: “I’m thrilled to be joining The Brooklyn Brothers. You only have to meet the team and see their work to appreciate how unique they are. Their earned first approach combining the skill sets of PR and Advertising, backed by IPG’s data and media offering, make them a truly future-facing agency. I'm looking forward to driving and amplifying the business offer of earned first transformative creative ideas that help brands to rise above the noise and have a place in culture.”
Jackie Stevenson, founding partner and global managing director at The Brooklyn Brothers added: “Tracey is an incredible new business professional with a brilliant track record who understood our culture from the start. We are delighted she’s joined the team at such an exciting time in our journey.”
Prior to Ogilvy, Barber held growth and reputation roles at Meteorite (now MRM McCann) and IPA. Also client-side marketing roles at IBM and Lenovo. And account management at One Voice Media & PR.
Barber is currently co-chair of IPA Marketing and New Business group, executive in residence at Brunel University and trustee of Bloom.
Barber’s appointment follows a string of recent appointments (Simon Poett, executive creative director and Greg Hemes, head of production) after a successful year where the agency experienced significant growth and won numerous new clients including Financial Times, WaterWipes, Ísey Skyr, and American Express.