The Brooklyn Brothers Appoints Lex Down as Creative Director

Global earned-first advertising agency, The Brooklyn Brothers, has announced the appointment of Lex Down as creative director. She will begin the new role in mid-March 2020. 

The new appointment comes after recent agency growth, and new business wins, such as first direct. Lex will play a key role in shaping creative output across agency accounts and will report into executive creative director, Simon Poett. 

Lex has a proven track record of delivering impactful award-winning campaigns that earn their place in culture and demanded attention. Her previous work includes the Bose ‘However you feel, really feel’ campaign, copywriting on Tate Britain ‘500 years of stories’, and a Michelle Obama 1st Class stamp created for The Sunday Times 'Fashion Royalty' campaign. 

Simon Poett, executive creative director: “We are delighted to have Lex joining us. She embodies everything that we stand for and comes with a unique style and point of view on the world. She is a brilliant person who will undoubtedly play a key role in realising our rise above the noise agenda.”

Lex moves from Grey London, where as creative director she worked across a variety of major accounts such as News International, Scope, British Heart Foundation, Lucozade Sport, Vodafone and HSBC. Prior to her time at Grey London, she spent five years at Beattie McGuinness Bungay working on Thomson Holidays, McCain, IKEA, Savlon, and Yorkshire Tea.

Lex added: “The Brooklyn Brothers have built themselves on a model which embraces the challenges our industry faces. That seems like a smart place to be. Coupled with initiatives like Night School and a great energy I’m looking forward to joining the team and seeing what I can contribute.”