Nike’s Nothing Beats a Londoner wins an unprecedented 14 awards, while adam&eveDDB and Somesuch defend their titles as Agency and Production Company of the Year
In its 43rd year, the British Arrows last night announced the winners for their 2019 show. Over 1,100 people attended the show at Battersea Evolution to celebrate and honour all the winners across 13 ARROWS categories and 24 CRAFT categories.
The show opened, once again, with the BAD Award, presented by Cat Shanu. BAD’s CLASS of 2019 - made up of young people who have either successfully gained employment in this industry through BAD or are super work ready – also formed the BAD Jury. The 16-fold jury put forward commercials from 2018 that they enjoyed, represented them or spoke to them.
This was Charlie Crompton’s final show as Chair of the Board after a three-year tenure and, together with Chaka Sobhani, CCO of Leo Burnett and Chair of the ARROWS and Shananne Lane, executive producer of 4Creative, they presented seven special awards, 75 ARROWS between the agencies and production companies and 45 CRAFT awards to the nominees themselves.
The multi-award winners on the night were for Essity’s Viva La Vulva, made for AMVBBDO by Somesuch, directed by Kim Gehrig; John Lewis and Partners’ The Boy And The Piano, made for adam&eveDDB by Academy, directed by Seb Edwards – both winning three gold arrows, two gold craft and a silver arrow each. The unprecedented winner of the night was Nike’s Nothing Beats a Londoner, made for Wieden+Kennedy by Riff Raff, directed by Megaforce; picking up 14 awards – six gold arrows, six gold craft and two silver craft, including Commercial of the Year and Best Crafted Commercial.
Agency of the Year was awarded to adam&eveDDB for the third year running, and Production Company of the Year was awarded to Somesuch for the second year. These special awards are calculated on the number of gold, silver and bronze wins the company has received within the show across multiple campaigns.
The British Arrows board felt that two Arrows’ Fellowship Awards should be presented this year to reflect the brilliance of agency and craft personalities. The remarkable Anthony Moore from Factory was awarded first with presentations from Dougal Wilson and James Rouse. Followed by a surprise announcement from Dexter Fletcher for the legendary Graeme Light.
Advertiser of Excellence, sponsored by WALKER, was awarded to Nike for their continued delivery of inspiring advertising worldwide.