British Arrows announces the shortlists for The British Arrows 2019 show for both the ARROWS and CRAFT awards. The winners will be announced and awarded together on one big night on Wednesday 27th March 2019 at Battersea Evolution in London.
The two juries, carefully curated by the board of the British Arrows, were split between ARROWS (jury of 26) chaired by Chaka Sobhani, ECD of Leo Burnett and CRAFT (jury of 33) chaired by Shananne Lane, EP of 4Creative. As ever, the CRAFT jury was split further into four sectors of the industry so that experts in agency, production, post and audio judge their field of expertise, hence creating the purest and fairest of results. Six intense days of judging took place at Framestore where both juries sat together to view, debate and vote on every entry.
Chaka Sobhani, ECD of Leo Burnett, said: “Charlie said a really interesting thing at the beginning of judging and that was to think about our choices as a time capsule of 2018 for generations to come. And so that’s what we did with this fantastic, eclectic and passionate jury focusing on what they believed really would stand the test of time as the best of the best our industry had created this year. Thankfully the madness of the current times we live in hasn’t hurt the work in the ways we thought it might. Strong, fierce, bold ideas are alive and kicking and the fantastic variety of work gives us all hope. Definitely a year to be proud, and expect some surprises on the night!”
Shananne Lane, EP of 4Creative, said: “What an inspiring few days we had. Spending time with some of the most amazing artists in the business. Producers and directors with the fire in their eye, cinematographers who paint with light. Wardrobe and makeup who set the scene. Post and Sound who bring the vision together. Discussing work which continues, in such a difficult climate, to be thought provoking and culturally potent. Brought to life with beauty, passion and skill. We look forward to sharing it all with you!”
Charlie Crompton, Chair of the British Arrows, commented: “The British Arrows is known for having the most fastidious, thorough - and fair - voting system of any awards in this business. This year - the 43rd year since the Arrows started - was a lot of fun - with 5 expert juries over 6 days all getting stuck into some, er... ‘lively’ debate. It was an honour to be in the room with Chaka and Shananne and all the brilliant jurors - and I’m delighted that the show is now back where it belongs in March, so see you on the 27th for a big night of celebrating some really smart, funny, brilliant and important films - and all the British craftspeople, clients, agencies and creatives who’s sheer bloody mindedness willed it into happening.”