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The Brand Union Management Changes



Moves bolster global network proposition

The Brand Union Management Changes

The Brand Union, a WPP-owned brand strategy and design consultancy, has announced a raft of significant changes to its management structure and leadership, as the network continues to evolve at speed to meet the demands of the modern global landscape.

Catherine Gale joins The Brand Union as new UK & Ireland CEO from Saatchi + Saatchi Switzerland, bringing with her more than 20 years of international marketing experience. Former CMO for CBS Outdoor and European CEO of The Marketing Store, Catherine’s impressive pedigree draws together a blend of marketing disciplines from global agencies Draft Worldwide, WCRS, OgilvyOne, Grey and Saatchi + Saatchi.

With a first-class reputation for the building and development of client relationships and exceptional leadership qualities, Catherine will look to further connect and contribute to the full expanse of The Brand Union network through London, Dublin and the Digit partnership.

Toby Southgate moves to become CEO for The Brand Union Americas, with Rob Scalea moving to the position of non-executive Chairman. Toby will be immediately tasked with further developing the region’s diverse offering at pace; forging closer connections with The Brand Union’s 23-office global network to build both new client partnerships and consolidate existing ones.

A critical aspect of Toby’s role will be to establish a robust digital capability drawing upon his experience in London through the network’s strategic partnership with Digit, whilst leading regional expansion in both North American and Latin American markets alongside the worldwide leadership team.

Further bolstering the network’s global team, Tim Hill is promoted to the position of Worldwide Development Director. Working alongside and reporting into Worldwide CEO, Simon Bolton, Tim will take responsibility for further growing and nurturing existing relationships, whilst building a core community of influencers from the full breadth of The Brand Union network.

The appointments signal another emphatic statement of intent for The Brand Union, following the recent high-profile additions of  Dyfed ‘Fred’ Richards and Wally Krantz  as Worldwide Creative Directors of Consumer and Corporate Branding respectively.

Simon Bolton, Worldwide CEO of The Brand Union, comments: “We have an ambitious vision for our business and as our network continues to evolve at a rapid pace, this evolution continues to be driven by our people.

“Only by becoming a truly worldwide business, with a connected, horizontal office network at its heart, can we take the global perspective needed to meet the modern challenges and demands of our clients. These appointments reflect this shift as we further establish an enviable reputation within the marketplace.”

Catherine Gale comments: “I’m incredibly excited to join The Brand Union’s global network. Toby has done an outstanding job here over the past two and a half years establishing an ambitious culture of change. I look forward to driving the agency forward into the future with our unique proposition and partnership with Digit.”

Toby Southgate comments: “Branding today is more scientific, strategic and considered than ever before. There is a need to evolve beyond the brief, to forge consultative, long-term partnerships with organisations not as an agency supplier, but a collaborative brand guardian. To meet this need requires true cross-channel capability, underpinned by a deep understanding of current and future technologies in order to draw these multiple disciplines together in new ways for new audiences.

“Currently no global brand consultancy has achieved such a capability on a worldwide scale. With our collaborative approach, a depth of talent and a network-first philosophy, there’s an opportunity for us to provide our clients with a unique perspective on these challenges.”

Toby Southgate begins his new role effective immediately, as does Tim Hill. Catherine Gale will officially take up her post on November 1st.

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Genres: People

Categories: Business Services, Recruitment, Fri, 06 Sep 2013 15:16:11 GMT