The Bottle Isn't There But You Can Still Feel it in This Coke Ad

Creative 257 Add to collection
Publicis Italy launched the campaign in Central and eastern European markets
The Bottle Isn't There But You Can Still Feel it in This Coke Ad

Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. 

Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.

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Publicis Italy

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

CEE Executive Creative Director: Davide Boscacci

Associate Creative Director/Copywriter: Stefano Zanoni

Creative Supervisor/Art Director: Roberto Ardigò

CEE Regional Client Lead: Lorenza Montorfano

Client Service Director: Benedetta Virga

Group Account Director: Mirjana Slavkovic

Account Supervisor: Alberto De Simone

Art Buyer: Caterina Collesano

Post production: B612

Categories: Soft Drinks, Carbonated Drinks

Publicis Italy, 3 months ago