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The Bottle Isn't There But You Can Still Feel it in This Coke Ad


Publicis Italy launched the campaign in Central and eastern European markets

The Bottle Isn't There But You Can Still Feel it in This Coke Ad

Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. 

Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.


Agency / Creative
Post Production / VFX
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Categories: Carbonated Drinks, Soft Drinks

LePub, Mon, 17 Feb 2020 15:16:20 GMT