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The Book That Can't Wait: Draftfcb Buenos Aries

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Innovative Initiative for Eterna Cadencia Publisher & Bookstore

The Book That Can't Wait: Draftfcb Buenos Aries

Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones.

View the video here:


The Book That Can’t Wait
Client: Eterna Cadencia Publisher & Bookstore
Agency: Draftfcb Buenos Aires
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió
CW: Lucas Bongioanni
Art Director: Javier Agena Goya
Producer: Diego Huesca
Designer: Lulo Calió/Javier Agena Goya
Production Company: Gloria Films
Producer: Lila Romero
Director: Alejo Rosemberg/Julián Castro/Santi Idelson
Agency Producer: Gabriel Lancioni
Printing Works: Papelera Palermo
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FCB US, Tue, 08 May 2012 19:41:36 GMT