The Body Shop Inspires Little Girls To Be 'More Than Beautiful'

The distorted models of womanhood come in all forms - from the perfected beauty of celebrities, to the cultural norms of being 'quiet' and 'good'. 

The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance - in short, for women to 'Be more than beautiful'.

The touching series of spots were created by Grey Kuala Lumpur and produced by Reservoir Films.

Credits

Agency: Grey Kuala Lumpur

ECD: David Sin

Creative Director: Ramanjit Singh Gulati

Creative Director: Andrew Fong

Writers: Ramanjit Singh Gulati, Nadia McDonald, Jessica Wong

Planner: Lubna Khan

Audio: TWOAM

Producer: Alison Yong

Music: Danny Lim

Agency Producer: Sulaiman Abu Bakar

Film production house: Reservoir Films

Post and editing: Pixel Post

Client: Molly Fong