The distorted models of womanhood come in all forms - from the perfected beauty of celebrities, to the cultural norms of being 'quiet' and 'good'.
The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance - in short, for women to 'Be more than beautiful'.
The touching series of spots were created by Grey Kuala Lumpur and produced by Reservoir Films.
Agency: Grey Kuala Lumpur
ECD: David Sin
Creative Director: Ramanjit Singh Gulati
Creative Director: Andrew Fong
Writers: Ramanjit Singh Gulati, Nadia McDonald, Jessica Wong
Planner: Lubna Khan
Producer: Alison Yong
Music: Danny Lim
Agency Producer: Sulaiman Abu Bakar
Film production house: Reservoir Films
Post and editing: Pixel Post
Client: Molly Fongview more - Creative
Categories: Soaps, Beauty & Healthlbbonline.com, Thu, 15 May 2014 15:21:37 GMT