Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Body Shop Inspires Little Girls To Be 'More Than Beautiful'

Creative 0 Add to collection

Three touching ads created by Grey Kuala Lumpur and Reservoir Films

The Body Shop Inspires Little Girls To Be 'More Than Beautiful'

The distorted models of womanhood come in all forms - from the perfected beauty of celebrities, to the cultural norms of being 'quiet' and 'good'. 

The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance - in short, for women to 'Be more than beautiful'.

The touching series of spots were created by Grey Kuala Lumpur and produced by Reservoir Films.





Credits


Agency: Grey Kuala Lumpur

ECD: David Sin

Creative Director: Ramanjit Singh Gulati

Creative Director: Andrew Fong

Writers: Ramanjit Singh Gulati, Nadia McDonald, Jessica Wong

Planner: Lubna Khan

Audio: TWOAM

Producer: Alison Yong

Music: Danny Lim

Agency Producer: Sulaiman Abu Bakar

Film production house: Reservoir Films

Post and editing: Pixel Post

Client: Molly Fong

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Soaps, Beauty & Health

lbbonline.com, Thu, 15 May 2014 15:21:37 GMT