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The Bloomin’ Onion Man Brings Outback Steakhouse to Your Door

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Deutsch launches Outback Steakhouse’s partnership with DoorDash in new campaign

The Bloomin’ Onion Man Brings Outback Steakhouse to Your Door
Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the ease and speed of delivering Outback to customers front door via the DoorDash App. ‘Pep Talk’ launches the last week of October, with ‘Red Team’ and ‘Caroling’ to air later in November. 

“People know him and love him, so who would be better than the Bloomin’ Onion Man to help us kick off our TV campaign with DoorDash?” said Danielle Vona, chief marketing officer of Outback Steakhouse. “His energy and passion make him the perfect choice to showcase our delivery partnership.”


“For years the Bloomin’ Onion Man has been pumping up crowds at the Outback Bowl. So we thought he’d be a great way to pump people up at home about Outback’s new partnership with DoorDash.” Said Dan Kelleher, chief creative officer at Deutsch NY.

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Brand: Outback Steakhouse

Chief Marketing Officer: Danielle Vona

Director, Marketing Communications: Kim Morales

Director, Local Marketing: Kim Coles

Creative Services Lead: Adrienne Juaire

Creative Agency

Creative Agency: Deutsch New York

Chief Creative Officer, New York: Dan Kelleher

Executive Creative Director: Pete Johnson

Creative Director: Jeff Kopay

Creative Director: Jameson Rossi

Copywriter: Clay Schwiering

Art Director: Rebecca Friedman

Director of Integrated Production: Joe Calabrese

Senior Producer: Nina Roussarie

Post Producer: Zackary Herpy

Chief Strategy Officer: Matt Baker

Group Strategy Director: Garett Awad

Group Account Director: Tyler Helms

Account Director: Trisha O’Connor

Account Supervisor: Mick Potthast

Assistant Account Executive: Basia Osborne

Director of Business Affairs: Maria Taris

Group Director, Integrated Business Affairs: Stacy Schwartz

Business Manager: Madeleine Hale


Production Company: Steelhead NY

Director: Adam Jones

Executive Producer: Jeff Morgan

Producer: Ed Callaghan


Editorial: Steelhead NY (Pep Talk, Caroling)

Editor: Cohan Andersen

Assistant Editor: Tony Scharko

Executive Producer: Jeff Morgan

Post Producer: Zack Herpy

Editorial: Beast (Red Team)

Editor: Merritt Duff

Assistant Editor: David Soto

Producer: Michael Beltrame

Executive Producer: Melissa Lubin


Telecine: The Mill

Producer: Megan Rumph

Colourist: Damien Van Der Cruyssen


Music/Licensed Music Tracks: Asche and Spencer

Executive Producer: Matt Locher


Audio Post: Steelhead NY

Audio Mixer: Marc Healy

Genres: Comedy, Dialogue

Categories: Food, Food Delivery Services

Deutsch NY, Thu, 31 Oct 2019 09:46:55 GMT