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The BIO Agency for Halfords



First campaign for brand as lead digital agency

The BIO Agency for Halfords

The BIO Agency, the world’s only Digital Change AgentsTM business, launches its first campaign for Halfords to support the new TV ad, since becoming the brand’s lead digital agency.

The digital campaign promotes Halfords WeFit services, where car parts can be fitted by Halfords staff in store. The TV proposition is 'Cheaper than a favour', to highlight that a neighbour or friend could help but will expect something in return, so customers should go to Halfords instead. 

To amplify the TV ad The BIO Agency is driving a Twitter campaign to ask people to tweet their own #worstfavour for a chance to win prizes. Tweets are shown on a landing page dashboard with tabs showing the Halfords favourites and the public's 'Most liked'. The hashtag #worstfavour is featuring on the end frame of the TV ads. Users can vote on their favourite tweets and there are daily and weekly prizes on offer to win Silverstone winter driving experiences and WeFit vouchers. The BIO Agency has also created display banners and an email which drives to the dashboard.

Peter Veash, CEO of The BIO Agency, said: “Our campaign for Halfords WeFit is part of an overarching strategy that places digital at the heart of their business, to help deliver a truly engaging shopping experience for their customers. Our Twitter programme is just one of a swathe of exciting activities we’ll be pushing as we help Halfords meet evolving consumer expectations. We are working closely with Halfords to ensure Halfords leads the way in next generation retail.”

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Categories: DIY, Retail and Restaurants, Fri, 18 Oct 2013 10:04:05 GMT