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The Big Mac Is Timeless - The Hairdos in These Print Ads Are Not

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TBWA\Paris celebrates the timelessness of McDonald's most iconic burger as it turns 50

The Big Mac Is Timeless - The Hairdos in These Print Ads Are Not
The Big Mac turns 50 in 2018. A lot has changed over the past 50 years, from sports, technology, and culture to politics and fashion. In fact, pretty much everything has changed — except the Big Mac.

McDonald’s France and TBWA\Paris are using both print and digital media to take us back in time so we can better understand just how classic the Big Mac really is.

Their poster campaign uses four visuals to faithfully and graciously resurrect the best looks from the past several decades. The centre of each image features the classic Big Mac, looking as fresh now as it did back then. Viewers can't help but crack a nostalgic smile seeing the cast of characters featured on the posters.


For the digital campaign, the Big Mac asks us this simple question: “What about you? What did you look like during the '60s, '70s, '80s, and '90s?” Interactive Facebook and Snapchat filters allow participants to take a step back in time as well.



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Client

Brand: McDonald's

Creative Agency

Creative Agency: TBWA\PARIS

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Art Director: Philippe Taroux

Advertising Manager: Maurizio Biondi, Clémence Arnaud, Floriane Triacca

Agency Manager: Luc Bourgery, Marc Fraissinet, Agathe Bruneau, Priscilla Vaudevire

Art Buyer: Elise Kubler

Photographer: Felipe Barbosa

Genres: Comedy, People

Categories: Fast food, Retail and Restaurants

TBWA Worldwide, Wed, 14 Nov 2018 17:42:39 GMT