‘The Best Video You Can Share Today’ will Send a Bag of Nuts to the Hungry
Saatchi & Saatchi Spain created the 'Nuts for a Healthier World' programme to help the International Nut & Dried Fruit Council fight malnutrition
The International Nut & Dried Fruit Council and Saatchi & Saatchi Spain present '#NutsForAHealthierWorld', a campaign to massively distribute the world's best nuts and dehydrated fruits to people who need them the most.
The solidarity campaign, in line with INC´s mission to ensure the consumption of nuts worldwide, was presented at the XXXVII World Nut and Dried Fruit Congress which took place in Seville earlier this year.
Nuts contain basic nutrients for the human body such as fibre, vitamins and minerals and regular consumption has been associated with a lower risk of cardiovascular disease and type-two diabetes. Wouldn’t it be great if all those benefits reached the most needy people?
That is precisely what this campaign is all about. Through a video on the website nutsforgifts.org
, people from all over the world request users to share the video for a good cause: it is for those people worldwide who suffer from malnutrition and health problems. It turns out that every time a user shares that video, they are contributing a bag that contains 16 kinds of nuts from different countries.
The final objective is to donate one tonne of nuts distributed in bags containing the recommended daily intake to be handled by an NGO which will manage shipping and reception in the different countries. As the campaign progresses, that amount may increase if INC´s members join the initiative by making a voluntary donation of nuts.
In addition, 16 complementary videos have been created, each of them related to a different dried fruit. They feature 22 characters of different nationalities, who present dried and dehydrated fruits from their corresponding countries and give information about their benefits in our daily life.view more - Creative
Post Production / VFX
Post Production Company: Magno VFX
Production Company: Magno Entertainment
Executive Producer: Joaquim Vivas
Director: Albert Pintó and Edu Martí
DOP: Andreu Adam
Producer: Edu Martí
Director of Production: Marc Paso
Creative Agency: Saatchi & Saatchi Spain
Digital Team: Elisabet García, Tobías Bogliolo and Bertran Arias
Account Team: Eva Aramendía and Cristina Morro
Director Client Services: Maria Rosa Nuñez
General Creative Director: Óscar Martínez
Creative General Director: Óscar Martínez
Categories: Food, Savoury Snackslbbonline.com, Thu, 06 Sep 2018 12:19:54 GMT