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"The Best of Fashion Happens Backstage"

Creative 217 Add to collection

With AlmapBBDO, Havaianas catches models in the act at the backstage of Fashion Week show

"The Best of Fashion Happens Backstage"

Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture.

Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk.

The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept 'True Fashion'.

All fashion events are being hosted online in September. An AlmapBBDO creation, the campaign is being aired in Brazil, the United States, Asia, and Europe. Times Square, for example, has been the recipient of a special OOH spot. 

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Client

Advertiser: Alpargatas

Creative Agency

Creative Agency: AlmapBBO

Title: True Fashion

Product: Havaianas

CCO: Luiz Sanches

Executive Creative Directors: André Gola, Marcelo Nogueira, Pernil, Ricardo Chester.

Creative Directors: Fernando Duarte, Henrique Del lama

Art Director: Breno Ribeiro

Copywriter: Daniell Rezende

Art Buyer: Teresa Setti, Stephanie Biekarck

Account Team: Mariana Silveira, Warley Vieira, Fabíola Loureiro, Mayara Almeida, Milena Ferezim

Planning: João Gabriel Fernandes, Mariana Corradi, Aline Martinez y Alonso, Janaina Agostini Lôbo

Digital Strategy and Content: Patricia Rapado Colombo

Media Team: Daniel Ribeiro, Heloisa Lima, Paula Toledo Kosugi, Priscila Lie Sato

Photography

Photographer: Tiago Chediak

Video Maker

Video Maker: Carlos Monino

Client Approval

Client Approval: Fefa Romano, Mafe Albuquerque, Fernanda Ramos, Maria Eduarda Manga

Genres: People, Fashion & Beauty, Luxury, Action

Categories: Clothing and Fashion, Designer

AlmapBBDO, Wed, 16 Sep 2020 08:55:56 GMT