Wed, 16 Sep 2020 08:55:56 GMT
Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture.
Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk.
The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept 'True Fashion'.
All fashion events are being hosted online in September. An AlmapBBDO creation, the campaign is being aired in Brazil, the United States, Asia, and Europe. Times Square, for example, has been the recipient of a special OOH spot.view more - Creative
Creative Agency: AlmapBBO
Title: True Fashion
CCO: Luiz Sanches
Executive Creative Directors: André Gola, Marcelo Nogueira, Pernil, Ricardo Chester.
Creative Directors: Fernando Duarte, Henrique Del lama
Art Director: Breno Ribeiro
Copywriter: Daniell Rezende
Art Buyer: Teresa Setti, Stephanie Biekarck
Account Team: Mariana Silveira, Warley Vieira, Fabíola Loureiro, Mayara Almeida, Milena Ferezim
Planning: João Gabriel Fernandes, Mariana Corradi, Aline Martinez y Alonso, Janaina Agostini Lôbo
Digital Strategy and Content: Patricia Rapado Colombo
Media Team: Daniel Ribeiro, Heloisa Lima, Paula Toledo Kosugi, Priscila Lie Sato
Photographer: Tiago Chediak
Video Maker: Carlos Monino
Client Approval: Fefa Romano, Mafe Albuquerque, Fernanda Ramos, Maria Eduarda Manga
Genres: People, Fashion & Beauty, Luxury, Action
Categories: Clothing and Fashion, DesignerAlmapBBDO, Wed, 16 Sep 2020 08:55:56 GMT