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Creative in association withGear Seven
Group745

The Best of Both Worlds in W+K Portland's New Chrysler Spots

29/10/2014
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German performance, Japanese Quality, all American

Chrysler made a car that feels, looks and drives as competitively and competently as any import, but is built in the USA. 

The spots use subtle humor with visual and musical cues, in addition to narration in three different languages – Japanese, German, Swedish – to drive home the campaign’s focus on craftsmanship, performance and safety. 

As the all-new 2015 Chrysler 200 is presented in full frame, the narration shifts from the native speaker to an English voice-over introducing the Chrysler 200. 





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