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The Best Beachers Beach on the Beach in Hilarious Myrtle Beach, South Carolina Campaign

01/07/2022
Marketing & PR
Los Angeles, USA
341
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The Workshop, Valiant Pictures, FreshFly and director Vincent Lin inspire you to 'Beach with the Best'

The best beachers beach on the beach--Myrtle beach, that is, in the sunny new 'Beach with the Best' ad campaign out of Visit Myrtle Beach and production company The Workshop, in partnership with Valiant Pictures and FreshFly, directed by Valiant Pictures’ Vincent Lin. The Workshop enlisted the assistance of Valiant Pictures and FreshFly as part of their longstanding relationship with Myrtle Beach Tourism. 


Two anchors on location (not the ocean kind) narrate the summertime wins and slapstick mayhem all beachgoers share on vacation in Myrtle Beach, South Carolina, with their own dose of dry humor and comedic timing. The Workshop and Lin enhance the hilarity of the anchors with fourth-wall-breaking glances, camera pans that linger a touch too long, and questionable “beach” references that confuse even the co-host.


“Collaboration is the key to success in any campaign. There is no question in my mind that  FreshFly and Valiant were the perfect partners to help us bring this production to life. They brought the right touch of humor and professionalism reflected on the screen with these fun spots,” says Tom Farrell, EP at The Workshop.


Adds FreshFly EP Chayne Gregg, “Our partnership with Valiant is working exactly as we hoped it would: enabling us opportunities in the commercial market by leveraging their expertise in the advertising industry. As an added bonus, they're awesome to work with, making these projects even more fun!”


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