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The Best Beachers Beach on the Beach in Hilarious Myrtle Beach, South Carolina Campaign

Hires, Wins & Business 246 Add to collection

The Workshop, Valiant Pictures, FreshFly and director Vincent Lin inspire you to 'Beach with the Best'

The Best Beachers Beach on the Beach in Hilarious Myrtle Beach, South Carolina Campaign

The best beachers beach on the beach--Myrtle beach, that is, in the sunny new 'Beach with the Best' ad campaign out of Visit Myrtle Beach and production company The Workshop, in partnership with Valiant Pictures and FreshFly, directed by Valiant Pictures’ Vincent Lin. The Workshop enlisted the assistance of Valiant Pictures and FreshFly as part of their longstanding relationship with Myrtle Beach Tourism. 


Two anchors on location (not the ocean kind) narrate the summertime wins and slapstick mayhem all beachgoers share on vacation in Myrtle Beach, South Carolina, with their own dose of dry humor and comedic timing. The Workshop and Lin enhance the hilarity of the anchors with fourth-wall-breaking glances, camera pans that linger a touch too long, and questionable “beach” references that confuse even the co-host.


“Collaboration is the key to success in any campaign. There is no question in my mind that  FreshFly and Valiant were the perfect partners to help us bring this production to life. They brought the right touch of humor and professionalism reflected on the screen with these fun spots,” says Tom Farrell, EP at The Workshop.


Adds FreshFly EP Chayne Gregg, “Our partnership with Valiant is working exactly as we hoped it would: enabling us opportunities in the commercial market by leveraging their expertise in the advertising industry. As an added bonus, they're awesome to work with, making these projects even more fun!”


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CREDITS:

Client: Visit Myrtle Beach / Myrtle Beach Area Chamber of Commerce

Karen Riordan - President & CEO
Stuart Butler - Chief Marketing Officer
Diane Charno - VP, Brand and Communications
Chris Mowder - Associate Creative Director

Agency: MMGY

Alan Kuykendall - VP, Group Account Director
Rick Dunn - Executive Creative Director
Brandon Sanders - Group Creative Director
Matt Sueper - Senior Copywriter
Allie Banasik - Senior Art Director

Production:

Tom Farrell - Executive Producer, The WorkShop
Chayne Gregg - Executive Producer, FreshFly
Adam Zimmer - Executive Producer, Valiant Pictures
Matthew Damato - Executive Producer, Valiant Pictures
Vincent Lin - Director, Valiant Pictures
Phil Bradshaw - DP, FreshFly
Nick Horton - Production Designer
Bo Bridges - Photographer

Post Production:

Meg Sarachan - Editor, FreshFly
Geoff Strasser - Senior Mixer & Sound Designer, Mr. Bronx
Hanna Choi - Executive Producer, Mr. Bronx
Jenny Montgomery - Colorist, Company 3
Nick Krasnic - Producer, Company 3
Bryan Curt Kostors - Composer

Genres: Comedy

Categories: Travel, Services

Press Kitchen, Fri, 01 Jul 2022 06:37:00 GMT