After two years of pandemic-induced hiatus, the LBB & Friends Beach will be back in June 2022 for the ultimate Croisette reunion.
The LBB & Friends Beach, now in its 11th outing, brings together people from every nook and cranny of the global ad industry - all game to network, meet new contacts and celebrate with old friends. And this year there will be plenty of emotional get togethers by the azure Mediterranean sea as it's the first time in-person Cannes Lions festival since the Covid-19 panemic began. As ever, Little Black Book will be joined by a group of fantastic sponsors who ensure that this lively annual institution can return with a bang.
For some heading to Cannes Lions, this will be their first year at the festival. Explaining the origins of the LBB & Friends Beach, Little Black Book co-founder, Sarah Cooper, says, “When the LBB & Friends Beach launched in 2010, the beaches were used solely by the partners, spouses and families of delegates. There were no giant structures or events taking place on the beach at all - apart from a few parties at night. We needed to run between the Palais des Festivals, villas in the hills, out of town restaurants and various locations around town to catch up with colleagues and clients for meetings.
“We decided to invite everyone to us. With a few plucky sponsors who were game to save the vast amount of money they were spending to hire out villas, we found a beach and invited LBB members and the guests of sponsors,” Sarah continues.
LBB member companies are invited to submit some names for the guest list (check your email and spam folders for an invitation to do so!) and sponsors invite their clients. If you haven't seen your invitation yet, get in touch! And if you aren't a member or a sponsor, you can register your interest here and the team will get back to you. If you have any questions about this event, please contact Sarah Cooper email@example.com.
Tuesday June 21 - Friday June 24th, 11:00-18:00
16:00-18:00 Happy Hour - Sponsored by THE MILL
LBB & Friends Beach sponsored by: