Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

'The Battle of Evony' Invades the Super Bowl with 30-Second Spot

Creative 0 Add to collection

Aaron Eckhart stars in the epic spot for Evony: The King's Return

'The Battle of Evony' Invades the Super Bowl with 30-Second Spot

Pioneering Menlo Park video gaming company Top Games US, Inc. is using the Big Game to reintroduce its popular mobile game, Evony: The King’s Return, via a 30-second spot from Butler, Shine, Stern & Partners.

In the multimillion-dollar production, “The Battle of Evony,” we witness wide-ranging battlefields that unite historic leaders across time and geography. We see George Washington, played by Aaron Eckhart (Sully, The Dark Knight), King Arthur played by Jeffrey Dean Morgan (The Walking Dead, Texas Rising, Watchmen) and Empress Wu Zetian, played by Fan Bingbing (I Am Not Madam Bovary, X-Men: Days of Future Past), become unlikely allies.

“The Super Bowl is the ultimate test of today’s warriors, so it is a fitting place for us to showcase our free-to-play mobile game, Evony: The Kings Return” said Top Games CEO Lu Lu. “Having such spectacular talent literally leading the charge will help bring the game to life and drive interest.”

The ad campaign is introduced via a two-minute cinematic film depicting our heroes’ path and their unlikely encounter in the battlefield. The long-form film will appear on YouTube beginning Wednesday, February 1.  The culminating battle is featured in a 30-second ad that will be seen during the third quarter of the Super Bowl on Sunday, February 5th. There are 11 additional ads that will air later in the year, where the story line expands, and alliances are forged and broken.

BSSP was selected to develop the advertising for Evony following a review. The agency has a track record of creating memorable and highly rated Super Bowl ads for such brands as MINI, T-Mobile and others.

“Evony is a strategy game with depth – that goes beyond pure action. We wanted to echo that with an episodic series of spots that create a rich world of characters and backstory,” said Mark Krajan, creative director at BSSP.

The campaign was shot and directed by Henry Hobson of Furlined in stunning locations from New Zealand to Romania. “Being given the opportunity to pit historical figures against each other in a vast world is a hugely exhilarating and creatively rewarding experience,” says Hobson. “The world allowed me to shine a cinematic lens on both character and location, from battlefields to birthplaces, mountain tops to medieval villages. It brought all the areas I love to explore – character, performance, cinematic visuals, storytelling, tension, mood and intrigue – together.”

The game is available now on the App Store: http://tinyurl.com/hfrn3v3, Google Play: http://tinyurl.com/hl4pd43 and Amazon Appstore: http://tinyurl.com/h3ghzrl

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Offline

Edit Assistant: Josh Sasson

Edit Company: WORK Editorial

Editor: Stewart Reeves

Executive Producer: Marlo Baird

Producer: Lynne Mannino

Production Company

Director: Henry Hobson

DOP: Alwin Kuchler

Executive Producer: Ben Davies

President: Diane McArter

Producer: Aris McGarry

Production Company: Furlined

Creative Agency

Account Executive: Patrick Gregory

Account Supervisor: Danielle Patipa

Business Affairs: Nihad Peavler

Chief Creative Officer: John Butler

Creative Agency: BSSP

Director of Integrated Production: Vince Genovese

Executive Creative Director: Keith Cartwright, Tom Coates

Group Account Directors: Cristiano Alburitel

Senior Art Director: Lydia Dunay,

Senior Copywriter: Nick Zacher

Senior Producer: Lori Pisani

Associate Creative Director: Sinan Dagli, Luke Zehner

Genres: People

Categories: Gaming, Sports and Leisure

lbbonline.com, Wed, 01 Feb 2017 16:28:16 GMT