The Bank’s second integrated campaign for South West Trains, ‘Make it a longer South West Summer’ goes live today across OOH, direct marketing and digital.
Inspiring leisure travellers to delay the ‘back to school’ mentality and head out to one of the destinations on the South West Train network; the promotion will run throughout September.
The Bank won the business in July 2014 after a four way pitch handled by Maggie Banasiak, South West Trains Marketing Manager.
Emma Wiles, South West Trains Head of Marketing, said about the new relationship: "We are excited to be bringing The Bank on board. We're confident that their fresh approach and enthusiasm will inspire leisure travellers to explore the great destinations on our network and take advantage of our great offers."
Tristan Connell, the managing director at The Bank, said: “We are delighted to add such a familiar and respected company to our portfolio of clients. The team here at The Bank is genuinely passionate about the brand. We have already created two great and memorable campaigns for the brand and look forward to many more”.