"The Average Length": Ads Above Urinals Take Jokey Tone to Promote Drinking ‘Guinness Clear’ (AKA Water)

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Provocative posters by AMV BBDO encourage rugby fans to moderate their drinking
"The Average Length": Ads Above Urinals Take Jokey Tone to Promote Drinking ‘Guinness Clear’ (AKA Water)
Guinness have been supporting their ‘Guinness Clear’ brand once again during this year’s Guinness Six Nations Rugby Championship. 
 
Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. 
 
The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar.
 
Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out. 
 
Niall McKee, Head of Guinness Western Europe, said: ‘‘The launch of Guinness Clear last year was a huge success and for this year’s Guinness Six Nations we are looking to ensure the idea and execution stays fresh’’

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Client name & job title: Niall McKee (Head of Guinness Western Europe), Anna Sablovscaia (Senior Brand Manager)

Creative Agency: AMV BBDO

Creative Director: Nadja Lossgott, Nicholas Hulley

Copywriter: Tim Riley

Designer: Dan Mead

Agency Planner: Lisa Stoney

Agency Account Team: Luke Hickey, Flynn Leslie

Activation Agency: Verve Live

AMV BBDO, 2 months ago