On 28th January, the Association of Independent Music (AIM) hosted their first international sync licensing conference at The Barbican Centre in London, featuring future-facing topics, interactive sessions and expert insight on the latest developments in sync.
It was a hugely successful day that saw a number of panel discussions taking place throughout today and covering a range of topics that included:
- The Evolution of Creative Advertising
- Soundtracking a TV drama
- Making the Transition: Artist to Composer
- Placing Music at the Heart of Esports
- Writing for Games
- International Film Supervision
- In-House Supervision – Broadcasters, Producers & Content-Creators
- Market Focus: India
- The Future of Sync
- Alternative Routes: Sync Agencies
- Sync Strategy at Indie Labels
Two of the Air-Edel team were involved in panel discussions, with music supervisor Emily Appleton Holley moderating a panel discussion around the transition between artist and composer. She was joined by Mogwai guitarist Stuart Braithwaite; Greg Eden, founder of The Full Spectrum and manager of acts including Clark screen composer Jessica Jones; and electronic artist and producer Teisha Matthers (aka TSHA). They discussed how artists add the additional work of composing and writing bespoke music for film, TV and advertising to already busy schedules and how to forge relationships to make it part of a regular creative process.
Earlier in the day, Matt Biffa discussed his involvement with cult 2018 series ‘The End of the F***ing World’ in ‘Soundtracking a TV Drama’. The panel looked at what it is that draws a music supervisor to a track and how a significant sync deal can affect a TV show, label or artist.