The Call for Entries has opened for the Asia Pacific Effie Awards 2018. The APAC Effie awards are celebrating their fifth anniversary, and continues to be recognised by both clients and agencies alike as the hallmark of marketing effectiveness in the region. The Call for Entries opened today, and deadlines for Entry Application will run from 29 November to 27 December 2017.
This year, the awards will sport some category changes. The Shopper Marketing Category has been redefined to Shopper and e-Commerce Marketing to reflect the online presence of brands and how they need to connect the dots both online and offline to seamlessly integrate their message and influence purchasing behaviours. In addition, two new categories will be introduced- Data & Technology and Media Partnership Activation, to keep up with the ever-evolving industry.
“As our industry becomes even more complex, proving that ideas work is absolutely vital. The APAC Effies recognise the best campaigns that deliver clear results for their clients. I look forward to reviewing your entries and being inspired by them”, said Charles Cadell, the 2018 Awards Chairman.
The 2018 edition of the APAC Effie Awards is now accepting entries. Winners will be announced at the Awards Gala in Singapore in April 2018.