senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The Animals are Coming to Town to Take Back Their Home

28/04/2020
Advertising Agency
Bogotá, Colombia
300
Share
Wunderman Thompson Argentina launched the Covid-19 animal awareness campaign with NGO Banco de Bosques

‘Banco de Bosques’ is a foundation that channels all donations with the same objective: to save native forests at risk and all the fauna that inhabits them. These donations, however small, turn into the purchase of forest square meters so that other private companies cannot access them. Thanks to everyone’s collaboration, hectares of native forest are instantly saved, and each donor can know exactly where that piece of forest is and that it will continue existing thanks to their contribution.

On Earth Day and throughout the Covid-19 global pandemic, ‘Fundación Banco de Bosques’ - which works to preserve the native forests of Argentina - released a campaign with Wunderman Thompson Argentina, seeking to raise awareness about the preservation of natural habitats and the environment. Using archival videos and local and international media material, the animals can be seen running through empty cities, showing up in new places, and even doing everything that humans cannot do due to isolation. What seems to be a nature miracle perhaps has a much simpler explanation: thousands of animals lost their homes due to deforestation.

Andy Ventura, creative director of Wunderman Thompson Buenos Aires said: “For a few weeks, we have been watching viral videos about how nature became present again due to people’s lockdown. Shores with dolphins, turtles spawning on beaches after seven years, wild animals running through the streets ... a beautiful phenomenon that made us reflect and wonder: is it possible that this appearance is because we have destroyed your home during all these years deforesting, polluting and making profits from natural resources?”

Agency / Creative
Music / Sound
Animation
More News from VML Colombia
The Work That Made Me
The Work That Made Me: Cristina Roa
06/10/2023
324
0
5 minutes with...
5 Minutes with... Catalina Sánchez
25/09/2023
301
0
ALL THEIR NEWS
Work from VML Colombia
Rain for Sale
Coca Cola
05/05/2015
16
0
Yummy Bill
Claro
27/05/2015
43
0
ALL THEIR WORK