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The AICP Awards Honours the Best Advertising of the Year

Awards and Events 118 Add to collection

Best in Show winners for each competition revealed at gala presentation and celebration held at The Museum of Modern Art

The AICP Awards Honours the Best Advertising of the Year

The year’s best advertising was saluted tonight at The Museum of Modern Art at a gala AICP Awards celebration and screening. 

Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next Awards’ Most Next winner and the Post Awards’ Best of Show honoree – were not revealed until the MoMA event.

Judging for each of the three AICP Awards competitions were led by their respective chairpersons: Mal Ward, partner/managing director of Arts & Sciences, chairperson of the AICP Show; Scott Donaton, VP, marketing at Hulu, judging chair for the AICP Next Awards; and Yvette Cobarrubias, co-founder and managing partner of Cosmo Street, Chairperson of the AICP Post Awards. Mal and Yvette, along with AICP CEO Matt Miller, headlined the MoMA gala and shared the winners with an assembled audience of hundreds of professionals from the brand, agency, production and post production ranks. 

The AICP Show’s Top Honorees

The Advertising Excellence/Campaign winner for the AICP Show went to Meta’s Summer Olympics campaign: ‘Skate Nation Ghana,’ directed by Bafic, Justyna Obasi and Elliott Power of Love Song; ‘Longboard Family,’ directed by FKA twigs of Object & Animal; and ‘No Comply,’ directed by Yann Mounir Demange of Reset Content. The campaign was created by Droga5. Individual spots in the campaign also won in the categories of Editorial, Licensed Soundtrack or Arrangement and Production. 

The Advertising Excellence winner in the AICP Show went to ‘Super.Human’ for Channel 4 in London, directed by Bradford Young of Serial Pictures X Somesuch and created by 4 Creative. The piece was also a winner in the category of Direction. 

The most-awarded production companies in the AICP Show were Love Song, MJZ and SMUGGLER with four honours each, followed by Biscuit Filmworks and Riff Raff Films, with three honours. 

The most honoured directors in the AICP Show for 2022 were Bafic, Justyna Obasi and Elliott Power of Love Song, with four honours, followed by Henry-Alex Rubin of SMUGGLER and Megaforce of Riff Raff Films with three honours each. The Best New Director honour went to Ebeneza Blanche of SMUGGLER for her work on ‘Point and Kill,’ a music video for the artist Little Simz. 

The most honoured agency in the AICP Show was Droga5, with seven honours, followed by offices of BBDO, with five honours. Leo Burnett, and offices of TBWA each had three honours. The most honoured brand at the AICP Show was Meta, with five honours, followed by Apple, Burberry and Sandy Hook Promise, with three each. 

The AICP Next Awards Top Winners

The Most Next Award, the AICP Next Awards’ Best of Show honour, went to ‘Thighstop,’ an integrated campaign  winner for the restaurant chain Wingstop created by Leo Burnett and produced by The Funnel Creative. The entry was also a winner in the Next Awards’ Integrated Campaign category. As the winner of Most Next, Leo Burnett directs a $5,000 grant from the AICP Foundation to an organisation of their choosing. The agency chose Marwen, which provides free visual arts and college and career programming for Chicago’s young people from under-resourced communities in middle through high school. 

The most honoured agencies at the Next Awards this year were Leo Burnett, Mischief @ No Fixed Address and R/GA London, each of which had four honours. They were followed by 72andSunny, TBWA\Media Arts Lab and Verizon Creative Marketing Group, each of which earned two honours. 

The list of most honoured production or development companies this year included Lunar Films, Hungry Man, Makeout, Unit9 and The Funnel Creative, each with two honours. 

The most honoured brand at the Next Awards was Google, with three honours, followed by Apple, Change the Ref, Inc., eos, Sephora, Verizon and Wingstop, with two honours each. 

The AICP Post Awards Top Winners

Winners of the AICP Post Awards are presented to the individual post production artists who performed the work. The Best in Show winner this year went to Editor Niles Howard of Work Editorial for Meta’s ‘We The Culture,’ created by Meta Creative X. The entry also won in the category of Docu-Style. 

Joining Howard as the most awarded artist in the AICP Post Awards this year was VFX Supervisor and Co-Head of 2D David Piombino of The Mill, who won in the categories of Compositing and Best of East/Compositing for ‘The Reset’ for Verizon, created by Madwell.

Companies whose artists earned the most honours at the AICP Post Awards included Work Editorial, whose artists won three honours, followed by 750mph, Cosmo Street Editorial, Final Cut and The Mill, whose artists earned two honours each. 

The most honoured agencies at the Post Awards were Meta Creative X, and various offices of DDB, which earned three honours, followed by BBDO, Droga5 and Madwell, which earned two each. Most honoured brands included Meta with three honours, followed by Nike and Verizon with two each. 

This year’s inductee into the AICP Post Hall of Fame, who was honoured at an event at Base Camp on Wednesday, June 8th, was Clayton Hemmert, a co-founder of Crew Cuts. One of the most admired and respected editors in the industry, Hemmert was not only a leader and mentor at his own company, but served his industry as well as President of both the New York Chapter and later the International Board of AICE, the post production trade association that merged with AICP in 2018. 

Also honoured at this event were the winners of the Camp Kuleshov Lev Awards, presented to the top winners in the association’s annual competition for assistants. Taking home the Editorial Lev trophy was Joanna Kay Swanson of Uppercut. The Lev for Sound Design went to Tyler Davis of Company 3. The Lev for Graphics went to Lindsey Fisher of The Colonie. In addition to their trophies, each won a $1,000 gift card courtesy of Camp Kuleshov sponsor Film Supply + Musicbed.

Sponsors help make all of the AICP awards competitions and events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS, Universal, Wrapbook, Film Hawaii, Film Supply + Musicbed and TEAMS.

AICP Awards Show Benefactors include Arcade, Aspen Travel, AwardCore, Color Lab, Cosmo Street, Directors Guild of America, Heard City, IDC, Istros Media Corporation, Kodak, Little Black Book, Optimus, SHOOT Magazine | SHOOT Online,  Source | SHOTS | Slate, Squeak E. Clean, S’well, The Colonie, The Mill and Whitehouse Post. 

AICP Awards Show Patrons include BMG, Florida Office of Film & Entertainment, Hello World, Need Financial Services, SAG-AFTRA, The ROOTS.TV and Vagabond.

AICP Base Camp Sponsors include CDJ Casting, O Positive, PHBP, Production Service Network, Rattling Stick and Friends, Sling Shot Intergalactic, S’well, Taylor & Taylor, Ltd., The Mill, Videohelper, Warner Chappell and Wrapbook. 

The Mill created the graphics and design language for all three competitions; Squeak E. Clean provided the music and sound design for all elements.

Established in 1992, The AICP Show is one of the most important advertising showcases in the world that’s dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honours excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 11 Next categories, which honour innovative marketing communications. 

Honourees at the AICP Show and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. All individual works and each year’s shows in their entirety can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website, while winners of the AICP Post winners can be viewed at www.aicppostawards.com. 2022 winners for all three competitions are available immediately at these addresses.

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AICP, Fri, 10 Jun 2022 08:50:47 GMT