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The Adorable Monkeys in This Schweppes Ad Aren't as Innocent as They Seem

Creative 398 Add to collection

BETC heads to the tropics in fun new spot

The Adorable Monkeys in This Schweppes Ad Aren't as Innocent as They Seem
It all starts like a classic heist film. The robbers are on alert, ready to make their move…They’re trying to steal the loot, in any way possible … But we’re not in the ultra-protected HQ of a Swiss bank, or in a Las Vegas casino: we’re in a beach bar in the tropics. The coveted treasure is a citrus flavour Schweppes Agrumes and the fruit that comes with it and the robbers are… three cheeky, yet adorable monkeys.

And that’s how Schweppes and its agency BETC introduce the irresistible new Schweppes Agrumes, with no artificial colors or flavours. Because in the heat of the summer, everyone is looking for freshness, even these three adorable thieves. The four citrus fruits (lime, grapefruit, orange and lemon) that compose the drink are more irresistible than ever and the monkeys will work together and do anything to get their furry little paws on them. And the bartender knows this. He’s used to having them around. He knows that the moment he opens that bottle, the show is on.

The film blends the codes of classic heist and animation films to create a hilarious, friendly battle between the barman and the monkeys. It was directed by Insurrection's Thierry Poiraud who’s experienced working with animals and making action films with a humorous twist. The adorable monkeys are the Brad Pitts and Leo DiCaprios of the monkey world, having shot several Hollywood films in the past. The film was shot in Thailand where the monkeys are originally from. Like many super stars, these adorable monkeys only shoot at home.


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Sound

Sound Company: KOUZ

Client

Brand: Schweppes

Brand Team: PAULINE VARGA, FLORIAN SIMONNET, BARBARA DUFOIX, GABRIELLE COUSIN, EMMANUELLE LEVY

Production Company

Production Company: INSURRECTION

Director: THIERRY POIRAUD

Creative Agency

Creative Agency: BETC

Executive Creative Director: STEPHANE XIBERRAS

Creative Director: DAVID MARTIN ANGELUS

Art Director: JONATHAN BAUDET-BAUTELLA

Copywriter: CLARA LAFUENTE

Agency Management: VALERIE DHOTEL-FRANCES, ISABELLE PICOT, MARIE CHAPUIS, CLEMENCE COCHETON, LEILA GUERBAA

Creative Assistant: JOACHIM TOUITOU

Music Creative Director: CHRISTOPHE CAURRET

Strategic Planning: ALEXANDRE BEN SOUSSAN

Traffic : CELINE LAPORTE

TV Producer: GUILLAUME DENECKER

Genres: Animation, In-camera effects, Comedy, People, Action, Musical

Categories: Soft Drinks, Carbonated Drinks

BETC Paris, Tue, 14 May 2019 16:07:47 GMT