Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Adelphoi Music Podcast Releases Next Episode 'The Shadow of Intel'

Creative 63 Add to collection

Adelphoi's Jamie Masters shares the fruits of his research on audio branding for 'The Adelphoi Music Podcast' series

The Adelphoi Music Podcast Releases Next Episode 'The Shadow of Intel'

Audio branding. Quite a wide topic, and one in which Adelphoi's Jamie Masters has become quite the connoisseur. In this new episode of The Adelphoi Music Podcast Series he shares some of the fruits of his research, as he takes a critical look at one of the classic sonic logos, the Intel 'bongs'.

Created in 1994, these bongs are among the most recognisable sounds in the branding world. Indeed, it used to be said that the three-second sonic could be heard somewhere in the world every five minutes!  

Impressive, certainly, and a great success story for the brand, but Jamie argues that Intel"s bongs had far too much influence on the rest of the audio branding industry. It's time we stepped out from its shadow.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, Streaming Services

Adelphoi Music, Thu, 28 May 2020 15:37:08 GMT