The Ad Council has named Elise James-DeCruise the organisation’s first chief equity officer. In this role, Elise will oversee the organisation’s ongoing commitments to diversity, equity and inclusion—ultimately informing every aspect of the Ad Council’s mission, workplace culture and public-facing communications.
James-DeCruise brings over 20 years of experience in leading strategies and solutions to promote diversity, equity and inclusion and professional development within the world of marketing and communications. Previously, James-DeCruise held the position of chief diversity and inclusion officer at Marcus Thomas, a Cleveland-based independent marketing communications agency, and vice president, global head of multicultural marketing and inclusion at MediaMath in New York.
As chief equity officer of the Ad Council, the nation’s leading producer of social good communications, James-DeCruise will report to president and chief executive officer Lisa Sherman. Working closely with senior leadership, James-DeCruise will initiate, advocate for and evaluate the programs and practices that foster a more diverse and inclusive environment, including overseeing and evolving the organization’s existing commitments to racial justice.
“The Ad Council is unequivocally committed to fighting systemic racism and injustice, both within our organization and in the work we do to reach and motivate the American public,” said Lisa. “I am thrilled to have Elise join our team and welcome her leadership as we accelerate our efforts to create a more inclusive and equitable workplace and society.”
“Having the opportunity to join the Ad Council as the first Chief Equity Officer is humbling, exciting and rooted in hope for our community, our industry and the next generation of leaders,” said Elise. “This work is truly at the intersection of my passion for community building, advertising for social good and my longstanding commitment to the advancement of equity and inclusion across the workforce, workplace, marketplace and community, and I couldn't be more excited. I look forward to supporting everyone across the organisation as we partner together to create psychologically safe and brave spaces and deepen the connections between our work and our values."
Elise holds a Master of Science in Instructional Leadership and a Bachelor of Arts in Communications from Robert Morris University. Her awards and accolades include recognition by Forbes as one of the top ‘Female Leaders to Watch’ in tech; by IAB (Interactive Advertising Bureau) for Excellence in Education 2019; by Ad Exchanger for Best Education and Tools 2019; by Chief Learning Officer (CLO) Awards 2016 for Strategy; and by Chief Learning Officer Awards 2016 for Innovation.