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The 8 Most Noteworthy Ads from the 2019 Oscars


Nike's female-forward follow-up to 'Dream Crazy' wasn't alone in its focus on women, writes LBB's Addison Capper

The 8 Most Noteworthy Ads from the 2019 Oscars
The Oscars aren't quite the Super Bowl. ABC was looking for between $2 million and $3 million for a 30-second ad slot on Sunday’s broadcast, while CBS wanted between $5.1 million and $5.3 million for the equivalent during Super Bowl LIII. Still, 2 million big ones for 30-seconds of airtime ain't cheap, so brands need to make the most of their spent dollars. Much like this year's Super Bowl, many of the ads aired during Sunday's Oscars were aimed towards the show's female viewers. There was also the first ever Spanish language ad aired during the Oscars without subtitles and an expectedly cinematic epic from none other than Sir Ridley Scott. 

Check out our picks from the night below. 

1. Nike - Dream Crazier

Agency: Wieden+Kennedy Portland
Director: Kim Gehrig (Somesuch)

Nike's follow-up to the Colin Kaepernick-starring 'Dream Crazy' is an inspiring tribute to female athletes. It almost broke Twitter on Sunday.

2. IBM - Dear Tech: An Open Letter to the Industry

Tarana Burke, the founder of the Me Too movement, poses a questions to technology in IBM's 'Dear Tech'. 

3. Google - #HeyGoogle, Let's Go to the Movies

Google reimagines movie classics with the help of its trusty AI assistant.

4. Hennessy X.O - The Seven Worlds

Agency: DDB Paris
Director: Ridley Scott (RSA Films)

Sir Ridley Scott is back in the advertising game, exploring Hennessy's seven flavour notes in this otherwordly short. Read more about how it was made here

5. Verizon - Real Good Reasons

Agency: the community / McCann

Verizon broke ground with this campaign, airing the first ever Spanish language commercials in the Oscars without subtitles. 

6. Rolex - Rolex and cinema

Oscars sponsor Rolex wheeled out the big guns with its five minute-long spots. James Cameron, Martin Scorsese, Kathryn Bigelow and Alejandro G. Iñárritu each penned an inspirational open letter to filmmakers.

7. Cadillac - Rise Above

Agency: Rokkan
Director: Oliver Würffell (JOJX)

Cadillac hogged four minutes of airtime during the Oscars, all set to Childish Gambino's 'Me and Your Mama'. 

8. Budweiser - Reserve Copper Lager feat. Charlize Theron

Agency: VaynerMedia
Director: Romain Gavras (Iconoclast)

Charlize Theron kicks ass. 
view more - Trends and Insight
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LBB Editorial, Tue, 26 Feb 2019 16:29:40 GMT