The 61st D&AD Awards Announces Night One Results
Following the first part of a two-night Award ceremony taking place at BFI Southbank, London, UK on 24 May at 7:30pm BST, D&AD announces one Black Pencil amongst Craft, Advertising and Collaborative winners. The remaining Craft, Side Hustle, Design, Culture and Impact winners, alongside the Companies of the Year and President’s Award, will be announced the following evening, 25 May.
This year, there were a record number of entries to the Awards, with nearly 30,000 individual pieces of work making up the 12,243 entries. At Wednesday’s ceremony, one Black Pencil, the creative industry’s most coveted accolade reserved only for truly groundbreaking work, was awarded.
Division and Electric Theatre Collective receive a Black Pencil in the Visual Effects/ Craft category for Pharrell, 21 Savage and Tyler, The Creator’s music video, CASH IN, CASH OUT, using CGI animation to create avatars of the three musicians dancing in a magical environment.
Two Collaborative Pencils have been awarded, celebrating innovative and long-lasting partnerships. These go to Iyama Design and Kamoi Kakoshi Co, Japan, for ongoing work with MT MASKING TAPE that started with the development of a logo through to a promotional exhibition still held around the world today; and Ogilvy UK and Unilever for A 66-YEAR PARTNERSHIP, a collaboration that began in 1957 when a certain David Ogilvy wrote the first print advert for the Dove beauty bar.
