’s role in the ‘Daily Twist’ campaign for Oreo concluded with fanfare on October 2. Creatives working real-time in New York Times Square produced the final execution.
For 100 days, a digital ‘Daily Twist’ was posted on Facebook and via other social channels, such as Twitter, to deliver topical news through the lens of an Oreo. October 2’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept.
The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on October 2 1959, and an execution on the warp drive being deemed feasible by scientists.
Agency: Draftfcb New York
Creative Director: Jill Applebaum
Creative Director: Megan Sheehan
Copywriter: Noel Potts
Art Director: Jared Isle
Art Director: Mike Lubrano
Art Director: Jackie Anzaldi
Media Agency: 360i