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The 100th Oreo Daily Twist



Draftfcb’s role in the campaign comes to an end

The 100th Oreo Daily Twist


Draftfcb’s role in the ‘Daily Twist’ campaign for Oreo concluded with fanfare on October 2. Creatives working real-time in New York Times Square produced the final execution. 
For 100 days, a digital ‘Daily Twist’ was posted on Facebook and via other social channels, such as Twitter, to deliver topical news through the lens of an Oreo. October 2’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. 
The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on October 2 1959, and an execution on the warp drive being deemed feasible by scientists.
Agency: Draftfcb New York
Client: Oreo

Creative Director: Jill Applebaum

Creative Director: Megan Sheehan

Copywriter: Noel Potts

Art Director: Jared Isle

Art Director: Mike Lubrano

Art Director: Jackie Anzaldi

Media Agency: 360i
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FCB US, Tue, 09 Oct 2012 09:15:23 GMT