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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Thatcher's Cider's New Campaign Brings Comedy to 'Farm and Family'

07/03/2018
Advertising Agency
London, UK
129
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Campaign created by Joint extends ‘What cider’s supposed to taste like’ campaign and was shot by Matt Carter through Dark Energy films

Thatcher's cider has released a new advertising campaign that humorously tackles the topics of farms and family life. 

This 16 episode content series sees the return of the Thatcher’s spokesman from the 2017 ‘Hot Air Balloon’ campaign. 

This time he’s exploring the ‘farm and family’ facts behind Thatchers cider.

The content represents the third phase of the ‘What Cider’s Supposed to Taste Like’ platform demonstrating the Thatcher family’s utterly uncompromising commitment to the quality of their cider.

In keeping with the authenticity of the campaign messaging, the films were shot entirely on location in Somerset on the Thatchers family farm and Martin Thatcher, the fifth generation of the Thatchers family to make cider, even makes an appearance in a few of the spots. 

Algy Sharman, creative Partner at Joint, said: “After the success of last year’s activity, we’re excited to bring our spokesperson back and build on the campaign with targeted, dynamic content.”

The campaign runs in VOD, social, programmatic video and Youtube pre-rolls and will be released throughout 2018 beginning with the films, “Farmer”, “Myrtle Farm” and “Pub.” It was shot by Matt Carter through Dark Energy films.

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