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Thatchers Cider Talks 'Farm and Family' in Latest Content Series

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Joint extends the ‘What Cider’s Supposed to Taste Like’ campaign with new films

Thatchers Cider Talks 'Farm and Family' in Latest Content Series

Joint has debuted a new 14-episode content series that sees the return of Thatcher's spokesperson from the ‘Hot Air Balloon’ and ‘Race Car’ campaign. This time, he’s exploring the ‘farm and family’ facts behind Thatchers cider.

The content represents the next phase of the ‘What Cider’s Supposed to Taste Like’ platform, demonstrating the Thatcher family’s utterly uncompromising commitment to the quality of their cider.

In keeping with the authenticity of the campaign messaging, the films were shot entirely on location in Somerset on the Thatchers family farm and Martin Thatcher, the fourth generation of the Thatchers family to make cider, even makes an appearance in a few of the spots.

Algy Sharman, creative partner at Joint, said: “After the success of last year’s activity, we’re excited to bring our spokesperson back and build on the campaign with targeted, dynamic content.”

The campaign will run on TV, VOD, social, and Youtube pre-rolls and will be released throughout the summer of 2019.  It was shot by Declan Lowney through Another Film Company.

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Client

Advertiser: Thatchers Cider

Brand: Thatchers Cider

Post Production / VFX

Post Production Company: The Mill

Sound

Sound Company: Unit

Creative Agency

Creative Agency: Joint London

Production Company

Production Company: Another Film Company

Director: Declan Lowney

Offline

Edit Company: Work Editorial

Editor: Charlie Morton

Genres: Comedy, People, Dialogue

Categories: Cider, Alcoholic Beverages

Joint, Mon, 20 May 2019 10:34:23 GMT