Portland creative agency Swift teamed up with Google’s Made with Code
initiative to unveil a one-of-a-kind, coded LED dress designed by Zac Posen, at New York Fashion Week.
The garment coded came to life as part of a Made with Code project, that allows girls to design a little black dress for the digital age.
Using a basic programming language called Blockly, users can experiment with moving shapes, colors, patterns and variables to illuminate an LED dress
Swift developed a campaign that extends the digital to the physical and inspires girls to take up code to create the things they love. The campaign has engaged thousands of teen girls via pop-up coding events and collaboration with mentors, showing how code can intersect with fashion and fuel their passions.
"Made with Code is all about inspiring to girls see the awesome places coding and technology skills can take them. This LED dress project has been the perfect opportunity for us to prove that out in the real world," says Ted Zahn, Group Creative Director, Swift. “It shows that coding can go way beyond the screen.”
Posen revealed the dress as part of his ZAC Zac Posen Spring 2016 runway show before an audience of fashion media, celebrities, influencers and 50 teenage girls from the Made with Code community.
Agency Production: Swift
Art Director: Laura Trimmell, Judah Switzer
Executive Creative Director: Rick Albano
Group Creative Director: Ted Zahn
Producers: Bailey Phillips, Sook Souvanlasy, Dwight Melton
Writer: Mason West, Kelsey Wilkins