With the urge to travel now stronger than ever as we head into the autumn, Thalys is asserting its desire to bring Europeans together with a brand-new, quirky and bold campaign that shines a light on its key destinations. Created hand-in-hand with DDB Paris, this new campaign marks a clear shift in the Thalys tone of voice - “there’s no need to travel long distances to get away from it all.” Because travelling is about the smallest of things - the idiosyncrasies, the differences, the little quirks of the neighbours you thought you knew before finally stepping into their world.

Thalys has consequently tapped into the unique traits of Paris, Brussels, Amsterdam and Cologne for its latest ads.

To bring the concept to life, Thalys joined forces with Gil Anselmi, a young photographer with a dreamy and luminous style, who has successfully created a colourful, upbeat and dynamic campaign.

The three-pronged DOOH, social media and display campaign will run from 18th of October in the Greater Paris region, and from 25th October in Belgium, the Netherlands and the North-Rhine Westphalia region of Germany.

“It sees us openly adopt a bolder and more differentiated tone to incite our customers to discover or rediscover our destinations,” explains Bruno Dierickx, sales and marketing director at Thalys.