Mon, 10 May 2021 15:04:00 GMT
Thalys revives the emotions of the reunion of its travellers in an unexpected sanitary context that prevents them from getting together.
Coordinated by DDB Paris, the #ReunitedAtLast campaign is available in France, Belgium, Germany and the Netherlands, in digital and social media. For more visibility among its most loyal travellers, this film will be the subject of a dedicated newsletter marked under the sign of reunion.#ReunitedAtLast accompanies the gradual resumption of Thalys’ traffic with this film that invites travellers to remember the charm and poetry of a train journey: the landscapes that pass, the distance that fades and the joy of being able, finally, to meet again. As a family, as a couple, as friends, it is these stories that begin aboard the train that Thalys wishes to continue writing with its travellers.
Since 1st May, the increased circulation of red trains between Paris, Brussels, Amsterdam and Cologne has enabled Thalys to reaffirm its “raison d’être”: to promote sustainable mobility and strengthen European ties and to develop economic, cultural and social exchanges in Europe.
“To accompany the increase in our travel plan, it seemed essential to remind our passengers of all the good memories they had when they could travel and reunite. This new#ReunitedAtLast campaign, which rekindles the strong emotions of our travellers, signals our desire to inspire them to travel again,” explains Bruno Dierickx, head of marketing and sales at Thalys.view more - Creative
CLIENTS: ALICE AVENIER, PAULINE REMOND, BARBARA BRUYNOOGHE, KIM MASSELIN, MORGANE JUGET, MAÏLYS ROBERFROID.
AGENCY MANAGERS: XAVIER MENDIOLA, NICOLAS CARLOTTI, CAROLINE GIRARD, JUSTINE ROUX, LOUISA CHAOUCHE-TEYARA
EXECUTIVE CREATIVE DIRECTOR: ALEXANDER KALCHEV
COPYWRITER: LEA LAURENZA
ART DIRECTOR: NICOLAS DENIS
PLANNER: SEBASTIEN GENTY, ODILE SONG
ART BUYER: LAURIE DELAHAYES
POST-PRODUCER: SYLVIE DUMAS, TOBY RIDGWAY
EDITORS: SAMUEL BEN-SIMON, ELQUI REBOULET
SOUND PRODUCTION: MARINE CREMER, CEDRIC BOIT, CLEMENT REYNAUD, ALEXANDRE VICART.
DIGITAL PROJECT MANAGER: ALINE PECHAYRE, LAURA PECAU, GUILLAUME SEREZAT, LOU-ANNA MUTZ
SOCIAL MEDIA: MARINE ALVES, KEREN MUNTLAK