Thalys Celebrates the Magic of its Travellers’ Reunion in Campaign from DDB Paris

Thalys revives the emotions of the reunion of its travellers in an unexpected sanitary context that prevents them from getting together.

Coordinated by DDB Paris, the #ReunitedAtLast campaign is available in France, Belgium, Germany and the Netherlands, in digital and social media. For more visibility among its most loyal travellers, this film will be the subject of a dedicated newsletter marked under the sign of reunion.#ReunitedAtLast accompanies the gradual resumption of Thalys’ traffic with this film that invites travellers to remember the charm and poetry of a train journey: the landscapes that pass, the distance that fades and the joy of being able, finally, to meet again. As a family, as a couple, as friends, it is these stories that begin aboard the train that Thalys wishes to continue writing with its travellers. 

Since 1st May, the increased circulation of red trains between Paris, Brussels, Amsterdam and Cologne has enabled Thalys to reaffirm its “raison d’être”: to promote sustainable mobility and strengthen European ties and to develop economic, cultural and social exchanges in Europe. 

“To accompany the increase in our travel plan, it seemed essential to remind our passengers of all the good memories they had when they could travel and reunite. This new#ReunitedAtLast campaign, which rekindles the strong emotions of our travellers, signals our desire to inspire them to travel again,” explains Bruno Dierickx, head of marketing and sales at Thalys.