TGI Fridays, the casual restaurant chain, has selected McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office.
“McCann values match our Brand Values,” said Cindy Syracuse, vice president of marketing. “They lead with great client service, deliver innovative thinking and break through creative. At Friday’s, relationships with people matter and McCann has embraced our vision - People of All Stripes.”
TGI Fridays, which first opened in New York in 1965, has been one of the top brands in pioneering and defining the casual dining experience. The chain now includes 870 restaurants in 55 countries.
“We’re delighted that TGI Fridays has chosen us to be their brand’s creative partner, especially at this exciting time when they are focused transforming and expanding their brand,” said Devika Bulchandani, president of McCann New York. “We look forward to helping them drive success for the brand in all of their communications and engagements, both externally and internally with employees.”
McCann will collaborate with UM, its sister Interpublic Group agency, which won TGI Fridays' U.S. media account earlier this year.