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TfL Lifts the Veil on Unwanted Sexual Behaviour on the London Underground

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VCCP plays with pixels in clever campaign to encourage women to speak up

TfL Lifts the Veil on Unwanted Sexual Behaviour on the London Underground
Transport for London’s latest campaign – Every Report Helps Build A Picture – is the second from VCCP since winning the account last year. This campaign aims to persuade more women to come forward and report unwanted sexual behaviour on public transport. Currently, 90% of people who experience it don’t report it.
The online film shows a businessman with a blurred-out face who, thanks to different women’s reports, is gradually unmasked – highlighting the point that every report, however small, is taken seriously and helps build a picture to assist the police in catching the perpetrator.

The campaign launched on Friday 10th March and is running on VOD, online and social as well as in print.