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TfL Lifts the Veil on Unwanted Sexual Behaviour on the London Underground

Creative 208 Add to collection

VCCP plays with pixels in clever campaign to encourage women to speak up

TfL Lifts the Veil on Unwanted Sexual Behaviour on the London Underground
Transport for London’s latest campaign – Every Report Helps Build A Picture – is the second from VCCP since winning the account last year. This campaign aims to persuade more women to come forward and report unwanted sexual behaviour on public transport. Currently, 90% of people who experience it don’t report it.
The online film shows a businessman with a blurred-out face who, thanks to different women’s reports, is gradually unmasked – highlighting the point that every report, however small, is taken seriously and helps build a picture to assist the police in catching the perpetrator.

The campaign launched on Friday 10th March and is running on VOD, online and social as well as in print.