Tetra Pak Appoints Havas Media Group for 'Go Nature. Go Carton.' Campaign in Europe
After a competitive review Havas Media Group has been assigned with media planning & media buying for the upcoming European part of their campaign 'Go Nature. Go Carton' by a world leading food processing and packaging solutions company, Tetra Pak.
In 2021 the world leading food processing and packaging solutions company Tetra Pak will take the next step of communicating their journey to deliver the world’s most sustainable food package. The aim of Tetra Pak is to create carton packaging made solely from plant-based materials that are fully renewable, fully recyclable and carbon-neutral. To communicate why carton is the better solution for nature, Tetra Pak will launch their new 'Go Nature. Go Carton.' campaign in several European markets in 2021.
After a competitive review, Tetra Pak assigned Havas Media Group with media planning & buying for all European markets. The campaign will first be aired in Mid Europe and will follow in other countries. The pitch was led by Havas Media Germany.
Havas Media has a focus on meaningful communication based on their global survey Meaningful Brands and their new agency philosophy around Meaningful Media. Recently the agency has launched several initiatives around social equity marketplaces to enable their clients to make meaningful media choices within programmatic campaigns.
Eva Podlich, head of corporate communications manager Mid Europe for Tetra Pak explains the choice of Havas Media: “We were really convinced by the focused and relevant media approach of Havas Media and the fit with the vision of Tetra Pak. The clarity of the strategy, the commitment of the team and the professionality of the agency made the decision easy for us.”
Sven Traichel, CEO Havas Media Germany is very happy about the new partnership: “I am very proud that we were able to convince Tetra Pak that we are the perfect partner for them. Our positioning as the media agency for meaningful media really resonated with Tetra Pak® and we are looking forward to becoming a part of their exciting journey in making the world’s most sustainable food packaging.”
