Mon, 24 Feb 2020 12:35:54 GMT
Today, Tesco has announced that it has introduced a new range of fabric plasters that are available in three skin tones - light, medium and dark - to better represent the nation. This important step sees the new plasters go on sale in Tesco stores nationwide and online from today, February 24th, at a price of £1.
Tesco developed the plasters after a colleague spotted a now-viral Tweet, which described the emotional response one man had the first time he used a plaster that matched his skin tone. The Tweet prompted a flurry of comments from other Twitter users, highlighting how significant the issue of representative plaster tones is for those in Black, Asian and minority ethnic (BAME) communities. The product idea was quickly brought to the attention of senior members of the Tesco team and accelerated to launch.
Tesco hopes this launch will encourage other supermarkets, and retailers, to follow suit and offer a more diverse range of plasters for their customers.
Paulette Balson, chair of the BAME at Tesco network commented: “One of the main objectives of our network is to help Tesco better serve our customers from all backgrounds and communities. No UK supermarket had ever stocked plasters in a range of skin tones before and we saw this as an opportunity for Tesco to lead the charge and make a genuine difference. Through our research within the network, we know how emotive a product like this can be. For example, one colleague reported that their child had felt self-conscious wearing a plaster on their face to school recently, because it didn’t match their skin tone and stood out.”
Nicola Robinson, health, beauty and wellness director at Tesco commented: “Our customers are at the heart of everything we do and we continually review our products and services to best meet their needs. As one of the largest retailers in the UK, we also understand that we have a responsibility to ensure our products reflect the diversity of our customers and colleagues. We believe the launch of our new skin tone plaster range is an important step and a move that we hope will be replicated by other retailers and supermarkets across the country.”view more - Creative
Group Marketing Communications Director: Emma Botton
Head of Consumer PR: Sarah Parmar
BBH Creative Team: Dan Seagar, Steve Hall
BBH Head of Art: Pablo Gonzalez De La Peña
BBH Creative Directors: Uche Ezugwu, Tom Drew
BBH Art Producer: Ruth Armitt
BBH Design: Rob Wilson
BBH Strategist: Thandi Mbire
BBH Strategy Director: Margherita Tuvo
BBH Business Lead: Patrick Netherton
BBH Account Director: Matt Sims, Aymara Blanco
BBH Account Manager: Zoë Harris
Photographer: Emily Stein
Agent: Wyatt-Clarke & Jones
PR agency: Splendid
Creative agency: BBH
Media agency: Mediacom
Categories: Health care, Beauty & HealthBBH London, Mon, 24 Feb 2020 12:35:54 GMT