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Tesco Film Tells Story of Why the Supermarket Created 'Junior Nappies'

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Video from BBH and David Stoddart features Laura Rutherford, whose son’s needs helped Tesco create a new product

Tesco Film Tells Story of Why the Supermarket Created 'Junior Nappies'
Dark Energy director David Stoddart has directed a powerful new film for Tesco, through Black Sheep Studios.

The film focuses on mum, Laura Rutherford, whose son’s combination of autism and epilepsy has meant that he was unable to be toilet trained. After he grew out of the largest size of supermarket nappies and balking at the thought of a lifetime of the expensive online alternatives, Laura petitioned supermarket chains to stock larger sized nappies for families in her position.

Supermarket giant, Tesco responded by working with Laura to make larger sized nappies, which she comments, “will be a game changer for many parents.” Laura’s dream came true and now ‘Junior Nappies’ are stocked on Tesco’s shelves.

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Production Company

Director: David Stoddart (Dark Energy)

Director of Photography: Alistair Little

Producer: Michelle Hagen

Production Company: Black Sheep Studios

Creative Agency

Creative Agency: BBH

Creatives: Jennifer Ashton and Oliver Short

Genres: People, Storytelling

Categories: Beauty & Health, Baby care

Dark Energy Films, Mon, 26 Nov 2018 14:59:19 GMT