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Tesco Christmas Ad Celebrates Foodbanks and Charitable Programmes

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The campaign by BBH highlights the support Tesco provides to food redistribution and foodbank charities

Tesco Christmas Ad Celebrates Foodbanks and Charitable Programmes
Tomorrow Tesco launches the next TV spot in the ‘Everyone’s Welcome at Tesco’ Christmas campaign.

‘An Extended Family Christmas’, the second TV ad in the campaign, highlights the work done by Tesco’s charitable programmes to help provide food to those who need it over the festive period. It also announces Tesco’s pledge of £1 for every fresh turkey sold to support the work being done.

Tesco’s National Food Collection will be running a proactive drive in the run up to Christmas in partnership with FareShare (the food redistribution charity) and The Trussell Trust (the foodbank charity). Last Christmas the same drive, together with Tesco’s Community Food Connection – their food surplus redistribution scheme – provided over 4 million meals. The TV ad highlights the benefits of these programmes - both of which help charities host those who need it during the festive period. 

The latest film is part of the Tesco Christmas 2017 campaign which aims to celebrate the very real and different ways people enjoy the festive season across the UK. However you do Christmas, ‘Everyone’s Welcome at Tesco’. 

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Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Guy Shelmerdine

Production Company: Smuggler

DOP: Sebastian Pfaffenbichler

Producer: Nick Sutherland-Dodd

Production Manager: Michelle Kirkman

Music

Audio Post Production: Wave Studios

Sound Design: Parv Thind

Music Production: Native Music

Offline

Edit Company: Cartel, The Quarry

Editor: Andy McGraw, Paul Watts

Creative Agency

Art Director: Felipe Guimaraes

Copywriter: Lambros Charalambous

Account Executive: Charlotte Woods

Associate Producer: Charlie Hurlock

Business Lead: Zoe Attenborough

Deputy Managing Director: Karen Martin

Head of Art: Daryl Corps

Producer: Danielle Sandler

Strategy: Tom Patterson / Flo Robertson

Client

Campaign Manager : Emma Frewin, Becci Chatterton

Head of Campaigns: Ben Sherburn

Marketing Communications Director: Emma Botton

Genres: Documentary, People

Categories: Supermarkets, Retail and Restaurants

BBH London, Fri, 17 Nov 2017 12:20:29 GMT