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Tesco Brings Back Morph in Latest Centenary Ad



BBH and Tesco continue the British nostalgia with the animated clay character, '90s fitness guru Mr Motivator and a jumpsuit-clad Anneka Rice

Tesco Brings Back Morph in Latest Centenary Ad
More iconic characters from the past are brought back to our screens as Tesco continues to celebrate 100 years of great value. Morph, the animated clay character, will return to our screens as part of the new advert for Tesco celebrating its 100th anniversary. The appearance, alongside his best friend Chas, will mark over 40 years since Morph’s original television debut. The ad also brings back 90s fitness guru, Mr Motivator, and a jumpsuit-clad Anneka Rice. 

After Mr Blobby’s appearance in January, the new ad announces a second wave of price cuts on hundreds of branded and own-brand items online and in stores. This May, customers can take advantage of unbeatable deals on products from the nation’s favourite brands, such as Nestlé, Birds Eye, McCain and Richmond Sausages, through to Tesco own brand meat, fruit and vegetables. 

Clubcard customers will also be given extra special deals and products from Jack’s will also appear in stores for the first time. 

This instalment, shot by MPC Creative, will launch with a 30-second advert that will go live on TV and VOD on the May 7th 2019. The film is supported by multiple cross-channel activations, including print, radio, social, digital and will appear on billboards, bus stops and newspapers across Britain. 

Tesco chief customer officer, Alessandra Bellini, said: “Our deals event to celebrate our 100th anniversary was extremely popular in January, so we wanted to help our customers by bringing it back and making it bigger and better to mark the start of the summer season. This May, we are able to offer unbeatable prices on popular products, from branded and own-brand, through to fresh fruit, meat and vegetables. This time, we will also offer extra special deals and prices for Tesco Clubcard customers, and even introduce some Jack’s products into stores!” 

Tom Drew, creative director at BBH London, said: “Prices that take you back’ is such a rich idea. I’m so glad we were able to make another instalment - I was able to ‘go back’ to my own childhood whilst making it.”