Fri, 28 Jul 2017 13:19:27 GMT
Tesco has today announced it will reduce the price of women’s sanitary products in a bid to make them more affordable for customers.
The initiative, spearheaded by BBH London, will see a five per cent reduction in price to cover the cost of the so-called ‘Tampon Tax’ or VAT on the items ahead of Government proposals to remove the VAT. It will apply to nearly 100 Tesco own label and branded products in the range.
Tesco previously committed to passing on the five per cent saving to customers when the UK government’s proposed removal of VAT came into force, but has acted now in order to help customers with their regular shop.
The approach is being promoted in store and across social media with a 30 second online film, co-created by Tesco and BBH London.
Speaking about the price reduction, Michelle McEttrick, Group Brand Director at Tesco said: “For many of our customers, tampons and sanitary towels are essentials products. However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items. That’s why – as a little help for our customers – we are reducing the cost of these products by five per cent.”view more - Creative
Sound Design: String and Tins
DOP: Rob Bloomfield
Executive Producer: Dan Keefe
Producer: Sophie Dewey
Production Company: Black Sheep Studios
Post Production Company: The Mill
Producer: Thomas Godsill
Editor: Chris Eggleston at Black Sheep Studios
Account Executive: Francesca Orkisz
Account Management: Anna Mounsey-Heysham
Creative Agency: BBH London
Deputy Managing Director: Karen Martin
Designer: Neil Cummings and Josie Evans
Producer: Jemima Bowers
Production Manager: Michelle Hagen
Strategist: Madeleine Young
Strategy Director: Simon Gregory
Creatives: Laura McGovern and Sarah Watson
Categories: Supermarkets, Retail and RestaurantsBBH London, Fri, 28 Jul 2017 13:19:27 GMT